> For the complete documentation index, see [llms.txt](https://thisdot.gitbook.io/data-mapper-for-mailchimp/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://thisdot.gitbook.io/data-mapper-for-mailchimp/faqs/how-can-i-use-my-customer-info.md).

# How can I use my customer info?

Automatically adding Stripe customers into your Mailchimp audience using Data Mapper for Mailchimp allows you to nurture your customers and create campaigns that keep them engaged for the long term, increasing their overall value.

* Welcome new contacts and showcase promotions, or offer a sign-up discount code
* Recover lost customers by re-engaging customers who haven’t purchased from you recently
* Send transactional emails such as order, shipping, cancellation, and refund confirmations
* Thank repeat customers, collect feedback, and reviews

If you’re looking for additional inspiration, you can find [all the pre-built Mailchimp journeys here](https://us20.admin.mailchimp.com/customer-journey/explore/?appsIntegrations=stripe), or you [can create your own](https://mailchimp.com/help/create-customer-journey/).


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