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# How to sync customer purchase data

Customer purchase data can be synced from your Stripe account to your Mailchimp audience, enabling you to segment and communicate with customers based on their purchase history. This feature is available for users on the **Pro** or **Ultimate** plans, which support syncing their associated purchases. By leveraging this data, you can create targeted marketing campaigns tailored to specific customer behaviors, such as promoting complementary products or rewarding frequent buyers.

### Enabling Purchase Data Sync

To sync customer purchase data, follow these steps in the Data Mapper for Mailchimp app:

1. Navigate to the **Settings** page within the app.
2. Scroll to the **Purchases & Products** section.
3. Ensure a store is added in this section. If no store exists, you can create one by clicking "create store" and either providing a store name or accepting the default name (the name is only to identify purchase information in your audience).
4. Once the store is set up, customer purchase data will automatically sync to your Mailchimp audience whenever purchases occur in Stripe.

If you’re still in the process of installing the app, the setup wizard will guide you through creating a store after you configure your customer information sync preferences. This ensures that purchase data syncing is enabled as part of the onboarding process.


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