Deleting your Mailchimp store

Deleting a Mailchimp store in Data Mapper for Mailchimp is a straightforward and low-risk operation that removes the store and its associated data from your Mailchimp account. This process is useful if you need to reset your store configuration or transition to a new setup. Below is an explanation of what happens when you delete a store and considerations for managing the process.

What Happens When You Delete a Store

• Risk-Free Operation: Deleting a Mailchimp store is a safe action that does not affect your Stripe account or its data (e.g., products, subscriptions, or customer information). Only the store-specific data in Mailchimp is removed.

• Data Removal: All products, purchases, and related data (e.g., transaction events) synced to the Mailchimp store are deleted. This includes any product or purchase information previously synced via Data Mapper.

• Impact on Customer Journeys: Any Mailchimp customer journeys that rely on products or purchase data from the deleted store will require reconfiguration. To restore functionality, you must:

  1. Pause the affected journeys in Mailchimp.

  2. Create a new store in Data Mapper (see below).

  3. Update the journeys to reference products or data from the new store.

  4. Re-enable the journeys to resume automation.

How to Delete a Store

To delete a Mailchimp store:

1. Navigate to the Settings page in the Data Mapper for Mailchimp app within your Stripe account.

2. Go to the Purchases & Products section.

3. Locate your Mailchimp store and click the red X button.

Re-Creating a Store

Creating a new Mailchimp store after deletion is simple and can be done at any time:

1. In the Settings page, go to the Purchases & Products section.

2. Select the option to create a new store.

3. Provide a store name for identification in Mailchimp’s predictive analytics. The name can be anything relevant to your business (e.g., “Main Shop” or “Online Store”).

4. Save the settings to create the new store. Data Mapper will automatically begin syncing enabled data, such as products and purchases, to the new store.

Additional Notes

• No Impact on Stripe: Deleting a store only affects the Mailchimp side of the integration. Your Stripe data remains intact and unaffected.

• Reconfiguration Time: Plan for some time to reconfigure customer journeys after creating a new store, as existing automations will need to be updated to reference the new store’s data.

• Sync Continuity: After re-creating a store, you can resume automatic syncing of products, purchases, and other enabled data types, or use the Sync Now button in the Manual Sync section for an immediate data transfer.

For assistance with deleting or re-creating a Mailchimp store, or for help with reconfiguring customer journeys, contact our support team at [e-mail]. Please include your name and Stripe account ID for prompt assistance.