How can I use my customer data

By syncing customer purchase data from Stripe using Data Mapper for Mailchimp, you can get a much more detailed overview of your customers. To start, you’ll want to segment your audience into smaller groups based on what’s important to you. For example, you could segment customers who’ve spent over $400 in your store. To do this:

• Open up your Mailchimp audience

• On the right click “Create new segment”

• Click either Regular or Advanced

• Choose a filter and scroll down to the “Ecommerce Activity” group

• Select “Amount spent in total”

• Add “400” to the currency box (it should read “Amount spent in total more than $400 USD”)

• Select “Preview segment”

• If you’re happy with your segment, select “Save as segment” and give it a name

You can use the above steps to create segments for whatever grouping you like, giving you a refined audience. Once you’ve segmented your audience, you can then use the segment to send campaigns to the customers on that list, allowing you to create hyper-focused messaging for those customers.