Sync your customer purchases

Data Mapper for Mailchimp enables businesses to sync customer purchase data from their Stripe account to a Mailchimp store, allowing for targeted marketing campaigns and automations based on purchase behavior. This document outlines the requirements and process for syncing customer purchases, ensuring seamless integration between Stripe and Mailchimp.

Requirements for Syncing Customer Purchases

To successfully sync customer purchase data to your Mailchimp store, the following conditions must be met:

• Pro or Ultimate Plan: Purchase data syncing is available only on the Pro or Ultimate plans of Data Mapper for Mailchimp. If you’re on a lower-tier plan, you’ll need to upgrade to access this feature.

• Mailchimp Store Setup: A Mailchimp store must be created within your Mailchimp account, either during Data Mapper’s onboarding process or via the Purchases & Products section in the app’s Settings page.

• Stripe-Hosted Products: All products associated with purchases must be created and managed in your Stripe account. Third-party platforms that send only payment data to Stripe cannot provide the necessary purchase details for syncing.

• Currency Consistency: Product prices in Stripe must match the currency of the Mailchimp store, which defaults to your Stripe account’s currency (e.g., USD). For example, if your Stripe account uses USD, all product prices must be in USD to sync correctly.

How to Sync Customer Purchases

Follow these steps to enable and manage the syncing of customer purchase data to your Mailchimp store:

1. Set Up or Verify the Mailchimp Store:

   • Ensure a Mailchimp store is configured in your Mailchimp account. If not already created, navigate to the Purchases & Products section in the Data Mapper Settings page, and create a store by providing a name (used for identifying income in Mailchimp’s predictive analytics) and confirming the currency matches your Stripe account.

2. Verify Synced Data in Mailchimp:

   • In your Mailchimp account, go to the Audience section and select a contact to view their purchase history in the Activity Feed or Predictive Analytics section, where revenue from the Mailchimp store is displayed.

   • Alternatively, view the audience list to see revenue attributed to contacts, ensuring purchase data columns are enabled in the list view.

When a store is created, purchases will sync automatically as they happen. Keep in mind that this will not work with third-party software (see Using third-party software for more information).

Using Synced Purchase Data

Once purchase data is synced to the Mailchimp store, it can be used in various ways:

• Customer Journeys: Create automations triggered by purchases, such as sending a thank-you email after a customer buys a specific product or offering a discount on their next purchase.

• Audience Segmentation: Segment your audience based on purchase behavior, such as targeting customers who spent above a certain amount or purchased specific products.

• Analytics and Reporting: Use Mailchimp’s predictive analytics to track revenue and analyze customer purchase patterns, helping you refine your marketing strategies.

How to sync historical purchases

When you're creating your Mailchimp store, check the box that specifies sync previous purchases. This will go through your account and sync as much as possible to your Mailchimp account. If you've already created your store without enabling this option, disconnect your store and recreate it with this option enabled.

One thing to note about disconnecting your store is that you may need to modify or reconnect any Mailchimp journeys that rely on the products from the old Mailchimp store.

For assistance with syncing customer purchases, configuring your Mailchimp store, or upgrading your plan, contact our support team at [e-mail]. Please include your name and Stripe account ID for prompt assistance.