# How can I create events & tags

Events are a powerful tool that allow you to track specific interactions made by your customers.\
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With events you can see within Mailchimp which events were triggered in order. This is shown on a customer’s activity feed.\
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To enable these:

* Open up [Data Mapper for Mailchimp](https://dashboard.stripe.com/settings/apps/mailchimp)’s settings page
* Scroll down to Events & Tags
* Enable the events you wish to use

Additionally, you can configure advanced events by selecting “Advanced configuration”.\
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To see the events once they’ve been created:

* Open up your [Mailchimp audience](https://us20.admin.mailchimp.com/audience/contacts/)
* Select a contact
* View the Activity panel

Newly triggered events will show up here if enabled in Data Mapper for Mailchimp.\
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Additionally, you can also add tags to a customer when an event fires. Unlike event logs, this will be added to your customer one-time per tag, which is great for allowing you to segment your audience.\
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To enable these:

* Open up [Data Mapper for Mailchimp](https://dashboard.stripe.com/settings/apps/mailchimp)’s settings page
* Scroll down to Events & Tags
* Select “Advanced configuration” for the event you’d like to create a tag for
* Under “Mailchimp tagging” select “Add new mapping”
* Select the event which triggers the tag and add the name of the tag to create

You can then see the tags on your audience members once a member triggers this event.