How can I create events & tags

Events are a powerful tool that allow you to track specific interactions made by your customers. With events you can see within Mailchimp which events were triggered in order. This is shown on a customer’s activity feed. To enable these:

• Open up Data Mapper for Mailchimp’s settings page

• Scroll down to Events & Tags

• Enable the events you wish to use

Additionally, you can configure advanced events by selecting “Advanced configuration”. To see the events once they’ve been created:

• Open up your Mailchimp audience

• Select a contact

• View the Activity panel

Newly triggered events will show up here if enabled in Data Mapper for Mailchimp. Additionally, you can also add tags to a customer when an event fires. Unlike event logs, this will be added to your customer one-time per tag, which is great for allowing you to segment your audience. To enable these:

• Open up Data Mapper for Mailchimp’s settings page

• Scroll down to Events & Tags

• Select “Advanced configuration” for the event you’d like to create a tag for

• Under “Mailchimp tagging” select “Add new mapping”

• Select the event which triggers the tag and add the name of the tag to create

You can then see the tags on your audience members once a member triggers this event.