> For the complete documentation index, see [llms.txt](https://thisdot.gitbook.io/data-mapper-for-mailchimp/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://thisdot.gitbook.io/data-mapper-for-mailchimp/e-commerce/creating-a-mailchimp-store.md).

# Creating a Mailchimp store

A Mailchimp store is a feature within Mailchimp that centralizes product and purchase data synced from your Stripe account. It serves as a hub for organizing e-commerce information, such as product details, customer purchase history, and transaction events. This data enables businesses to segment their audience and create targeted marketing campaigns or automations based on customer behaviors, like specific purchases or subscription activities. When integrated with Data Mapper for Mailchimp, the store ensures accurate and up-to-date information from Stripe, supporting effective marketing strategies.

### Creating a Mailchimp Store

You can create a Mailchimp store through Data Mapper for Mailchimp either during the onboarding process or later via the app’s settings page. Below are the steps for each method:

#### During Onboarding

1. After installing Data Mapper for Mailchimp in your Stripe account and authenticating with your Mailchimp credentials, the onboarding wizard will guide you through initial setup.
2. Following the configuration of customer data sync preferences (e.g., name, email, phone), you will be prompted to create a Mailchimp store.
3. Provide a **store name** to identify the store. This name is used solely within Mailchimp’s predictive analytics section to track and categorize income data. It can be any name that helps you recognize the store’s purpose or associated revenue stream (e.g., “Online Store,” “Subscription Revenue,” or “Main Shop”).
4. Complete the onboarding steps to finalize the store creation, after which Data Mapper will begin syncing enabled data, such as products and purchases, to the store.

#### Via the Settings Page

1. Navigate to the **Settings** page within the Data Mapper for Mailchimp app in your Stripe account.
2. Locate the **Purchases & Products** section.
3. Select the option to create a new Mailchimp store.
4. Enter a **store name** for identification in Mailchimp’s predictive analytics. As noted, this name is flexible and used only to label income sources in analytics (e.g., “Retail Store” or “E-commerce”).
5. Save the settings to create the store, enabling automatic syncing of selected data types (e.g., products, purchases) to the Mailchimp store.

For assistance with store creation or configuration, contact our support team at <support@data-mapper-for-mailchimp.thisdot.co>, including your name and Stripe account ID.


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