How can I use events & tags?

When events are created in Mailchimp you can see the activity on your customer activity feed. But this event also allows you to trigger a customer journey which you could use for thanking customers for making a special purchase (like a donation), collect reviews for specific products, or upsell. To trigger a journey from events:

• Go to Automations and Build a new journey

• Name your journey and select your audience

• Choose a starting point

• Select API & Integrations and then select Event API

• Build out the rest of your journey

Tags are created only one time, so can be used a little differently to events. Instead of triggering a customer journey when a tag is created, you can filter your audience by tags at a later date and use that segment to create a campaign. This can be great for capturing audience members with tags like “sale shopper” or “holiday buyer” with special campaigns. To create a campaign from tags:

• Create an audience segment using a tag as your filter

• View your segment

• Send a campaign to your segmented customers

You can also trigger a journey on tag creation, similar to event creation above, for things like “new subscriber”.